FALL FOR THE CITY
Barry Cheung · REALTOR® · CA DRE #02061313 · Compass · Brokerage DRE #01527235
The Bay Area seller guide

Sell with a plan, not guesswork

From pricing and preparation to disclosures, offers and closing, understand the decisions that can shape your result.

Your roadmap

Six decisions that shape a sale

01 · POSITIONING

Price against today's alternatives.

Start with closed comparable sales, then study current competing listings, pending activity, property condition and buyer expectations. An asking price is a marketing decision—not a guarantee of final value.

Compare square footage, layout, lot utility, renovations, parking, outdoor space and location. Reconcile major differences instead of relying on a simple price-per-square-foot average.

02 · PREPARATION

Improve what matters to buyers.

Prioritize cleaning, decluttering, paint, lighting, landscaping, minor repairs and professional presentation when justified. Evaluate larger renovations against cost, time, permitting and likely buyer response.

Prepare a written scope, budget, contractor timeline and contingency before authorizing work. Document improvements and keep invoices and permits organized.

Compass Concierge

Prepare your home with a financing option worth exploring

Compass Concierge may help eligible sellers pay for qualifying pre-sale work such as staging, painting, flooring, landscaping, cleaning and certain repairs, with payment deferred under program terms.

It is not free renovation work. Costs must be repaid, and depending on the agreement, repayment can be triggered by a sale, listing termination or a specified time limit. Fees, interest, eligibility and available services may vary.

How to evaluate it: compare the estimated improvement budget with the expected benefit, time required, repayment terms and alternatives. No program can guarantee a higher sale price.

Program details and availability are controlled by Compass and its financing partners. Review the applicable agreement and disclosures before participating.

03 · TRANSPARENCY

Prepare disclosures before the rush.

California sellers commonly need to address statutory disclosures, known material facts and property-specific issues. Requirements depend on the transaction and property type. Organize prior reports, permits, warranties, insurance claims and repair records early.

For condos, request HOA documents and investigate reserves, budgets, litigation, assessments, insurance and transfer requirements. For tenant-occupied properties, seek advice on local rules and possession timelines.

04 · LAUNCH

Tell a consistent property story.

Coordinate accurate photography, floor plans where appropriate, listing copy, showing access and marketing channels. Verify representations about room counts, square footage, permits and improvements; do not market unpermitted space as approved living area without appropriate clarification.

05 · NEGOTIATION

Compare certainty as well as price.

Review financing, proof of funds, appraisal risk, contingency periods, deposit, possession terms, buyer requests and closing schedule. The strongest offer on paper is not always the most executable one.

Once under contract, monitor deadlines, inspection requests, lender and title updates, HOA delivery and the final walkthrough. Document changes in writing through the appropriate transaction forms.

06 · PROCEEDS

Know what you may actually take home.

Estimate mortgage payoff, negotiated brokerage compensation, title and escrow charges, transfer taxes, prorations, repairs, concessions and any applicable program repayment. Capital gains taxes and withholding require separate advice from a tax professional.

Use the seller net calculator →

Questions sellers ask

Before you decide to list

Should I renovate before selling?

Not automatically. Compare the cost, timeline, permit requirements and likely buyer response. Targeted cosmetic work can be more efficient than a major remodel, but each property is different.

Can I sell a home with unpermitted work?

Potentially, but disclosure and valuation issues may arise. Collect available records and consult appropriate professionals about the property's actual condition and legal status.

What if my property is in an HOA?

Review required HOA documents, insurance, reserves, assessments and any transfer restrictions early. Delays obtaining complete documents can affect the transaction.

Is Compass Concierge guaranteed to raise my sale price?

No. It is an optional program subject to eligibility and contract terms. Compare costs and repayment obligations against your specific selling strategy.

When should I start planning?

Ideally before scheduling photography or contractors. A planning conversation can identify inspection, disclosure, repair and timing issues while you still have options.

A tailored selling strategy

Start with your property, your timeline and your goals

Share your address, condition and preferred moving date to discuss a practical sale plan.

Interactive planning tool

Estimate your seller net proceeds

Explore how sale price, outstanding mortgage balance, commissions, and closing expenses affect your estimated proceeds. These are planning inputs—not a settlement statement or a quote.

ESTIMATED PROCEEDS · BEFORE TAXES
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Expected sale price—
Mortgage / lien payoff—
Negotiated commission—
Other closing costs—
Repairs, credits & concessions—
Estimated seller proceeds—

Planning estimate only. Excludes capital gains taxes, transfer taxes, property tax prorations, assessments, variable escrow/title charges, and other unentered costs. Commission is negotiable and not set by law.

REQUEST A PROPERTY-SPECIFIC NET SHEET →